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Cupra

Spain Barcelona Founded 2018

Models 6
Region Other
Inside the Brand: Cupra
Inside the Brand

Cupra in Context

Cupra works because it turned itself into a challenger brand with enough design attitude and electrified performance intent to feel genuinely separate, not just rebadged.

From motorsport roots and Formentor to Born, Tavascan and Raval, Cupra is trying to make rebellion into a durable business model.

Magnus April 19, 2026
Lineup

Models and trims

6 models currently listed for Cupra.

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Cupra Ateca
Model

Ateca

1 engine 1 package 1 variant
Segment Compact SUV
Body SUV
Powertrain ICE
Output 300 hp
Price $42,000
Official
Cupra Born
Model

Born

2 engines 3 packages 3 variants
Segment Compact
Body Hatchback
Powertrain Electric
Output 231 hp
Price $37,000 - $48,000
Official
Cupra Formentor
Model

Formentor

3 engines 3 packages 3 variants
Segment Compact SUV
Body SUV
Powertrain Hybrid/ICE
Output 333 hp
Price $35,000 - $55,000
Official
Cupra Leon
Model

Leon

3 engines 3 packages 3 variants
Segment Compact
Body Hatchback
Powertrain Hybrid/ICE
Output 333 hp
Price $36,000 - $46,000
Official
Cupra Tavascan
Model

Tavascan

2 engines 2 packages 2 variants
Segment Midsize SUV
Body SUV
Powertrain Electric
Output 340 hp
Price $48,000 - $60,000
Official
Cupra Terramar
Model

Terramar

3 engines 3 packages 3 variants
Segment Midsize SUV
Body SUV
Powertrain Hybrid
Output 272 hp
Price $42,000 - $55,000
Official