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Tag: Brand Strategy
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Thirty-Five Years In, Skoda’s Volkswagen Era Looks Less Like Assimilation and More Like Leverage
Skoda’s 35-year anniversary inside the Volkswagen Group is best understood as a story of how scale, discipline and brand distincti...
Kia Is Using Milan to Push Design Higher Up the Brand Hierarchy
Kia’s Milan Design Week work suggests the company sees design not as a support act, but as a strategic part of brand elevation.
Inside the Brand: Ferrari
Ferrari remains unlike every other major carmaker because racing is not just part of its past. It is the emotional engine of the w...
Inside the Brand: Audi
From August Horch and quattro to e-tron and Formula 1, Audi is trying to renew its identity without losing the clean precision tha...
Inside the Brand: Mahindra
From Scorpio and Thar to XUV and new electric ambitions, Mahindra is trying to connect rugged legacy with a more modern growth sto...
Inside the Brand: Wuling
From the Hongguang Mini EV to practical vans and city cars, Wuling has become one of the clearest symbols of mass-access electrifi...
Inside the Brand: VinFast
From VF 6 and VF 8 to the larger global EV push, VinFast is trying to compress industrial ambition, export presence and brand-buil...
Inside the Brand: Tata Motors
From Nexon and Punch to Tiago EV and Safari, Tata Motors is trying to make scale feel contemporary through cleaner product logic a...
Inside the Brand: smart
From the original city-car identity to #1, #3 and a wider EV range, smart is trying to stay recognizable while becoming much more ...
Inside the Brand: Seres
Across premium EV and EREV territory, Seres is trying to sound technical, upscale and future-facing at the same time.
Inside the Brand: Proton
From Saga and X50 to the wider Geely-linked era, Proton is balancing local loyalty with a stronger product and technology story.
Inside the Brand: Perodua
From Myvi and Axia to Bezza and Ativa, Perodua stays culturally central by understanding everyday ownership better than flashier r...
Showing 12 of 109 stories